A visual signature customers can remember
During a photoshoot at Hyde Park Corner in Johannesburg, a passer-by asked where to find Colourbox. The direction was simple: look for the gold mannequins. The customer immediately recognised what to look for.
Colourbox owner Sigal Kolin chose poses suited to the store’s colourful fashion and carried the signature gold finish through to the bases and metal pins. Repeating those details helped the promotional display feel connected to the store.
Carry the same identity into temporary promotions
When Colourbox received promotional space in the centre, the display needed to express the same identity. As an established SCM customer, Colourbox could ask DEC about the additional mannequin requirement.
For this particular promotion, suitable stock was available and DEC lent additional mannequins at no charge, then collected them afterwards. That was a project-specific arrangement: availability and support for another promotion need to be agreed with the team.
Build your own recognisable display
Start with the merchandise and the personality of the brand. Choose a family of poses and a finish that work together under your store lighting. Consider the bases and smaller details as part of the same visual language.
Share photographs of your current store and the campaign space with DEC. The team can help you plan the mannequin combination, finishes and ongoing support that suit the way your brand presents itself.
Original DEC campaign
This web edition brings DEC’s email advice together with useful product links. The original emails remain in the archive; dated promotions reflect the offer at the time.