Review the display from the customer’s approach
Stand outside the window and then look from the main aisle. Is there a clear outfit or product to focus on? Can you understand the collection without reading a long explanation? Is the display consistent with the store’s position and customer?
Look for chipped finishes, missing hands, unstable forms or poses that hide the key garment. These details can distract from the clothing and create avoidable work for the store team.
Choose the form around the selling task
Full-body mannequins suit complete outfits. Torsos and specialist display forms can focus attention on a particular category, while movement-led poses help explain activewear. The best choice depends on the product and the space available.
Compare studio angles, dimensions and real in-store photographs where available. Choose the finish against the clothing and lighting, then check that the display can be dressed and maintained by the people using it.
Turn the review into a practical brief
Send DEC photographs of the window or shop floor, the merchandise category, quantities and store locations. Michael, Shelley, Basil and Benjy can help shortlist the most useful changes.
For a single purchase, use the catalogue to compare current prices and order options. For several stores, ask about large project volume pricing and the support required to keep the display standard consistent.
Original DEC campaign
This web edition brings DEC’s email advice together with useful product links. The original emails remain in the archive; dated promotions reflect the offer at the time.